Needs Analysis/Creative Platform
Initial client meetings establish client objectives, expectations, competitive strengths and copy points. This evolves into the positioning strategy and creative platform.
Copy Writing
Along with in-house copywriters, Ad Age outsources on a per project basis with some of the best talent in the country to insure we meet client expectations of quality and creativity.
Pre and Post Commercial Production
Ad Age has over 30 years of experience in all phases of video and audio commercial production, We oversee everything from location shoots and postproduction sessions to voice talent and on-camera talent selection. We select music, produce custom jingles, and graphics.
Media Buying
Be it traditional television, digital video, digital/traditional radio or outdoor, we evaluate the research from an unbiased but fully informed perspective. We stay on top of the constant changes in the business; whether it’s in station formats, station promotions and changes in sales inventory. We insure our clients get the best unit prices available.
Qualitative and Quantitative Research
We tailor our research to meet our client’s specific needs. We analyze everything from competitive positioning to media audience and from message analysis to customer motivation. Whether it’s Nielsen, Scarbough, Focus Groups or Phone Surveys…Ad Age procures and processes the research data to make more intelligent decisions.
Competitive Analysis & Positioning
Ad Age often compiles competitive reports for our clients enabling them to see spending levels, market reach, and the copy points of their competitors.