Value
Time is Money…never has a cliché been truer, and never for more reasons. In today’s competitive environment you need to maximize your productivity by making every minute of everyday count. That means focusing your core competencies, on those things you do best. We take the same approach to what we do best, broadcast, digital, outdoor and online advertising. We optimize your marketing opportunities. We do it by knowing the market, which stations have inventory to move, and which digital vendors are more efficient. We do it by increasing your buying power, and saving your time. We do it by choosing the correct dayparts and managing the proper reach and frequency. We do it through research, optimizing both your targets and your messages, so that every media dollar you spend is an investment in a better bottom line for you.
RESEARCH
Most often, advertising doesn’t work because the media, the markets, the audiences and the messages are not accurately researched for effectiveness. Ad Age employs quantitative and qualitative research to take the guesswork out of your marketing buys and messaging. We can tailor research to meet your specific needs, analyzing everything from competitive positioning to station audience and from message analysis to customer motivation. Whether it’s Nielsen, Scarbough, Focus Groups or Phone Surveys…Ad Age procures and processes the research data to make more intelligent marketing decisions.